Glossary — Benefits

Benefits broker

A licensed professional who helps employers select and manage benefits plans.

Definition

Benefits brokers help employers select and manage benefits — comparing carriers, negotiating renewals, supporting open enrollment, handling employee questions. Brokers are typically compensated by commission from the carriers (built into premium) rather than direct employer fees.

For non-PEO employers, the broker is the primary relationship for benefits. PEO arrangements typically displace the broker for the master plan, though some PEOs work with the client's existing broker as part of the relationship.

Common questions about Benefits broker

A licensed professional who helps employers select and manage benefits plans.

Benefits brokers help employers select and manage benefits — comparing carriers, negotiating renewals, supporting open enrollment, handling employee questions.

Most PEO buying decisions touch several related concepts at once. Benefits broker typically comes up alongside the other terms in this category. Closely related terms include Group health insurance, Administrative Services Organization (ASO).

Browse the full PEO glossary

This is one entry from our PEO glossary covering payroll, benefits, workers comp, HR compliance, and PEO mechanics. Browse all terms.

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